Creating unintended associations.. in design!

Ganes Kesari
1 min readApr 30, 2017

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One of Gestalt’s design principles, on Proximity goes as follows:

“Proximity helps creates organisation. By grouping similar elements together or in close proximity, you create a relationship between those elements.”

Hence beware, lest it come back to embarrass you, with a gaffe like this :) :)

I saw this sign recently, in a Dhaaba on the Hyderabad National Highway!

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Ganes Kesari
Ganes Kesari

Written by Ganes Kesari

Co-founder & Chief Decision Scientist @Gramener | TEDx Speaker | Contributor to Forbes, Entrepreneur | gkesari.com

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